Digital Killed the Analog Star
We get this question a lot: “How can I be #1 on Google?”
When we think about organic search results, M+ focuses on lead generation rather than just page ranking. Sure, being #1 on Google has its perks, but it’s not everything when it comes to lead generation.
With that in mind, Meyers approaches digital marketing from an integrated campaign perspective that includes things like:
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Paid Search: Keyword research, campaign development, implementation and refinement
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Content Marketing: Development of timely content (blog posts, white papers, case studies, news, press releases, etc.)
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On-Site SEO: Refinement of on-site meta data, alt text, focus keywords, etc.
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Website Content Edits: Ongoing updates to website content, when available
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Off-Site SEO: Ownership and management of business directory listings and review sites
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Social Media: Development of social media graphics, message strategy and administration of LinkedIn, Facebook, Twitter and YouTube
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Marketing Automation: Integration with automation software to develop message funnel for lead follow-up
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Ongoing Strategy Management: Monthly check-in with client to refine on-going strategy and review progress
This approach should incrementally improve your operating companies’ online presence and accessibility over time, and in turn, it can raise Google rankings and lead to conversions. We work directly with a marketing contact at your company to obtain content and develop strategy.
There are some agencies that claim to be able to get you to appear on the first page of Google – you’ve seen the email spam – but we’ve always found that their tactics don’t address the true problem of lead generation. Their rash tactics are often flagged by Google and do more harm than good in the long-run for online presence. Think in the long term and make a commitment to doing Digital Marketing right.