5 Benefits of Marketing Automation
Marketing automation – it’s not exactly new, but sometimes it can be difficult to implement. Here’s a few reasons why we recommend taking the plunge:
- Helps increase the number of qualified inbound leads
Have you ever cold called someone and it was apparent in the first ten seconds that they’d never heard of you before? Not with marketing automation. Using data from your website, your email marketing, and you paid search campaigns, you’ll know right away whether or not a contact has shown engagement with your brand. It’s lead generation made easy – only worry about the ones who are qualified!
- Nurture leads with relevant content
The beauty of marketing automation is that it reacts to your customers’ actions and gives you the opportunity to score them based on their reaction to your message. Did they show signs of engagement? Consider them a warm contact. Did they ignore your email? Maybe they were on vacation or it was a busy week – siphon them into a reactivation group and try them again in a few weeks. Either way, you’ll be able to tailor your messaging based on how hot they are as a lead.
- More efficient than sending piecemeal content
If you’re willing to put in the effort up front to plan an entire message strategy, marketing automation is exponentially more efficient from an activation standpoint. Rather than one-off emails and individualized landing pages, set up a complete campaign that reaches your audience consistently and effectively, then sit back and let it do the hard work for you.
- Scalable based on your messaging strategy and contact pool
Segmentation is everything, especially in an ongoing marketing automation campaign. Categorize your contacts based on their preferences, their familiarity with your brand, and their previous purchase history. Using this information, you can develop a strategy targeted toward each group. As your contact list grows, so can your automation. Add new contacts into your workflow, and they’ll fit in seamlessly.
- It’s 2019 – get with the times!
Marketing automation provides you with a competitive edge. It allows you to be with your customers at their time of purchase, and follows them through their decision-making process. Ward off your competition by continuing to engage with your prospects until their decision is finalized.