Since 2002, Fine Tune has been the industry expert in sourcing, negotiating, managing and auditing “nuisance” expense programs. Their focus is reducing costs for their customers by pinpointing hidden fees in their uniform rental and waste disposal programs.
An integrated sales campaign revolving around the idea of searching for hidden fees. The symbol of a magnifying glass comes through on many pieces - signifying what the customer may be overlooking in their agreements.
By applying an intriguing visual, the magnifying glass, with the fear of overpaying, Fine Tune’s compelling sales program caught the attention of many prospects.